Infographic Design Course | 2024
Chipsology
An infographic project exploring the world of French fries through user surveys, turning data on habits and preferences into a playful and appetizing visual experience.
Infographic Design | Data Visualization | Visual Storytelling
The Brief
To choose a topic of personal interest, investigate it through a user-based survey, and present the findings as an engaging infographic. The goal was to transform raw data into a visual experience that attracts, explains, and sparks curiosity.
The Idea
I chose to focus on French fries a simple, everyday food that carries an entire world of preferences, habits, and emotional responses. I began by collecting data through a survey that examined aspects such as thickness, texture, sauces, toppings, and frequency of consumption. The analysis revealed that people’s choices are influenced not only by personal taste but also by the social context and atmosphere surrounding the experience. From this insight, I developed the idea of creating a playful, appetizing infographic that combines interactive graphs, animation, and sound designed to make viewers both think and crave fries. The project concludes with a humorous choice that ties the message together.
The Outcome
The result is an interactive experience presented as a hidden advertisement, turning survey data on French fries into a playful and appetizing visual journey. Animated graphs, humor, and an advertising aesthetic combine to spark both thought and appetite.
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